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Media U - John Marx - Bog

- How the Need to Win Audiences Has Shaped Higher Education

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Media U af John Marx
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Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231186377
  • Indbinding:
  • Paperback
  • Sideantal:
  • 352
  • Udgivet:
  • 21. August 2018
  • Størrelse:
  • 228x153x22 mm.
  • Vægt:
  • 486 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Media U

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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