Menswear - John (Winchester School of Art at the University of Southampton Hopkins - Bog

Whether it's a military inspired trench coat or a Savile Row tailored suit, menswear design increasingly demands
originality, innovation and above all, choice. Menswear, 2nd edition explores the evolution of menswear styles,
from the origins of tailoring right through to modern sportswear - showing how historical and social influences
continue to endure and influence the menswear collections of today.

Interviews offer insight from a range of practitioners, including designer Lou Dalton, fashion entrepreneur
Alan Maleh and tailor Ray Stowers. There's also practical advice on research for design innovation, street style,
trends and forecasting and collection development. With a wealth of stunning new images and contemporary
examples, new to this edition are end-of-chapter exercises to encourage design work, such as Design
for Sportswear Fabrication and Tailoring for Menswear.

Featured topics
Historical Research for Design Innovation
Counterculture Dressing
Design Process
Street Style
Trends and Forecasting
Tailoring for Menswear
Collection Development
Drawing for Men
CAD for Menswear
Menswear Portfolios

Featured interviewees
Lou Dalton
Guy Hill and Kirsty McDougall,
Dashing Tweeds
Alan Maleh, Man of the World
Ray Stowers, Stowers Bespoke
Seung Won Hong, Fashion Illustrator
Matthew Zorpas, The Gentleman Blogger