*Uniquely and squarely focuses on the needs of a startup ISV
*Several leading companies in their market segment are actually micro-ISVs, including Fog Creek (FogBugz) and Sun Belt Software (Counter-Spy). It's possible to be small AND successful, and this book is perfect for those who wish to try
*Volume of Micro ISVs is increasing, signifying a deep, broad audience for this book
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