Mulligans Magical Marvelous - Michael Bent - Bog

Finding the perfect marketing gimmick is as old as business itself. To convince your customer they need your product is desirable; to convince them they can't live without it is priceless. The food, clothing, and automobile industries have figured out the latter with remarkable effect.
But what about children's toys? Traditionally, toys are marketed to children who then nag their parents to death until they relent. So how do you motivate adults to crave a toy as much as their kids?
Mulligan's Magical Marvelous has figured out the secret. They simply transform adults into the children for which a toy is intended, then switch them back at the checkout counter. They might as well be printing their own money. In this way, Mulligan's toy store has thrived in the most expensive real estate in the world-Manhattan, New York.
So, be sure to make your way to Mulligan's Magical Marvelous where you can spend an enchanted day as a child playing with toys that will capture your childish mind. You are guaranteed to walk away with a toy you don't need but can't live without. And remember their slogan: if it's Magical; if it's Marvelous; then it has to be Mulligan's toys.
But beware which toys you pick up at Mulligan's. You might just find yourself spending a day in diapers if you're not careful.
Harry Potter showed us that a world of magic could be hidden from view. Mulligan's Magical Marvelous shows us that another hidden world of magic that can transform anyone into a baby, toddler or young child is also possible. Can you find it?