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Museum Management and Marketing - Bog

indgår i Leicester Readers in Museum Studies serien

Museum Management and Marketing
Bag om Museum Management and Marketing

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415396295
  • Indbinding:
  • Paperback
  • Sideantal:
  • 440
  • Udgivet:
  • 28. februar 2007
  • Størrelse:
  • 141x222x24 mm.
  • Vægt:
  • 535 g.
  • 8-11 hverdage.
  • 29. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Museum Management and Marketing

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.

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