News, Ads, And Sales - John Baker Opdycke - Bog

""News, Ads, and Sales: The Use of English for Commercial Purposes"" is a book written by John Baker Opdycke and published in 1914. The book focuses on the use of the English language in commercial settings, specifically in the creation of advertisements and sales copy. Opdycke provides practical advice and examples for how to effectively use language to persuade and sell products or services. The book covers topics such as headline writing, the use of persuasive language, and the importance of understanding the target audience. Opdycke also discusses the role of newspapers and other media in advertising and sales. Overall, ""News, Ads, and Sales"" is a valuable resource for anyone interested in the history of advertising and the use of language in commercial contexts.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.