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Personal Influence - Elihu Katz - Bog

- The Part Played by People in the Flow of Mass Communications

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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138529724
  • Indbinding:
  • Hardback
  • Sideantal:
  • 434
  • Udgivet:
  • 8. December 2017
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 22. Oktober 2024
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.

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