Persuasive Copywriting - Luigi Padovesi - Bog

Copywriting is the art of using words to achieve a goal.This is a bundle of two books exploring mental manipulation through written communication - and not only.
An indispensable collection for entrepreneurs and marketers.
1. COPYWRITINGDiscover the secrets of persuasive copywriting and write effective emails and sales pages.The market has changed and a good sale page, perhaps with a strongly persuasive and emotional edge, can drastically change your users' behaviour, bringing them to purchase your products.We will examine how the persuasive and emotional component plays an increasingly crucial role in the sales game. Anyway, the logical, informative and rational component must always be available for your reader to give you credibility and to close the sale even to the most analytical reader.
We will analyze the objections that will block your client's purchasing instinct and the secrets to conclude a transaction in the most effective way.With this book you will discover...
▸ The origins of copywriting and the problems it solves in the customer's mind
▸ What do we mean by Persuasive Copywriting
▸ The TWO mistakes 99% of copywriters unkowingly commit
▸ Basics of SEO copywriting to gain organic customers
▸ Business Copywriting Techniques
▸ How to maximize your value-by-word
▸ How to bring value to your specific target to make them trust you - and purchase from you
▸ The secrect words that will have a MASSIVE impact on your campaigns
▸ How to describe your products with the Benefit Technique
▸ Emotional communication - and why it is important

2. MIND HACKINGDiscover the Secrets of Mind Manipulation
In this book you'll learn a trasversal topic you can apply to sales, copywriting and marketing in general.
Persuasion is the fundamental skill for Marketing and Sales.With this book you will discover 25 advanced techniques to hack the mind of your customers.
You can apply all these skills infinite times, from a simple sales letter copywriting to a complete marketing plan.
Here's a few things you will discover.
▸ How to create affinity with your client
▸ Use transparency and intrigue
▸ Learn how to grant flattery and behavioral licences
▸ Use demonstrations at your advantage
▸ Which numbers you can leverage
▸ Appeal to authority - even if there's no real authority yet
▸ Discover how to craft a common enemy
▸ How to manage purchase friction
▸ Proceed by steps to avoid refusal
▸ How to be aggressive with sales
▸ Learn how to craft a false alternative
▸ Your clients are greedy. Monetize that
▸ Discover the magic words
▸ Satisfy the ego of your clients
▸ Discover the tricks to create familiarity with your customers

3. EMAIL MARKETING
Email marketing is, by far, the most effective single step you can use in your online marketing plan.
Discover the secrets of lead nurturing and start converting your leads.