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Politics, Propaganda, and Public Health - Laura Crosswell - Bog

- A Case Study in Health Communication and Public Trust

Bag om Politics, Propaganda, and Public Health

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498552998
  • Indbinding:
  • Hardback
  • Sideantal:
  • 186
  • Udgivet:
  • 18. marts 2018
  • Størrelse:
  • 237x162x17 mm.
  • Vægt:
  • 442 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Politics, Propaganda, and Public Health

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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