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Positioning for Professionals - Tim Williams - Bog

- How Professional Knowledge Firms Can Differentiate Their Way to Success

Bag om Positioning for Professionals

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470587157
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 17. september 2010
  • Størrelse:
  • 237x162x21 mm.
  • Vægt:
  • 394 g.
  • 8-11 hverdage.
  • 20. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Positioning for Professionals

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

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