Post-Butt: The Power of the Image - Melani de Luca - Bog

The phenomenon of bootyfication exists in many contexts, as varied as the exploitation of the body in colonialism to 90s hip-hop culture. Post-Butt analyses the virility of images in our mediated society. More rounded than that though, it's a case study around the image of female butts, bootys, and behinds, and their influence in media, society and art.Post-Butt travels through different periods in time and place to analyse the political meanings associated with the representation of the female buttocks. It then goes on to discuss the role of the booty in various cultural expressions such as film, internet art, music videos, dance and plastic surgery. Deep inside, Post-Butt aims to reflect on how our society is conditioned by viral images that do not only exist in the digital context, and by offering more grounding to the virality of the image,it acknowledges a body-positivity beyond the hypes of the ages.