Udvidet returret til d. 31. januar 2025

Public Relations Secrets - Ray Goodwin - Bog

- Unlock the Power of PR

Bag om Public Relations Secrets

Public Relations Secrets is an essential guide for anyone looking to master the art of public relations. This book covers everything from the basics of PR to emerging technologies and future trends. It provides readers with a comprehensive understanding of how to develop and implement successful PR campaigns that resonate with target audiences. Key topics such as defining and identifying target audiences, conducting market research, developing messaging tailored to them, and building relationships with them, crafting a message, media relations, social media management, content marketing, influencer marketing, events & sponsorships, crisis communication, reputation management, internal communication, community relations, government relations, measurement & evaluation and much more.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9798852988621
  • Indbinding:
  • Paperback
  • Sideantal:
  • 94
  • Udgivet:
  • 20. juli 2023
  • Størrelse:
  • 152x229x5 mm.
  • Vægt:
  • 136 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 13. december 2024

Beskrivelse af Public Relations Secrets

Public Relations Secrets is an essential guide for anyone looking to master the art of public relations. This book covers everything from the basics of PR to emerging technologies and future trends. It provides readers with a comprehensive understanding of how to develop and implement successful PR campaigns that resonate with target audiences. Key topics such as defining and identifying target audiences, conducting market research, developing messaging tailored to them, and building relationships with them, crafting a message, media relations, social media management, content marketing, influencer marketing, events & sponsorships, crisis communication, reputation management, internal communication, community relations, government relations, measurement & evaluation and much more.

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