Name: Putting On Appearances – Gender and Advertising
Price: 296.95 DKK
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Author: Diane Barthel
ISBN: 9780877226611

Putting On Appearances – Gender and Advertising af Diane Barthel

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Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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Sprog:
Engelsk

ISBN:
9780877226611

Forlag:
Temple University Press,U.S.

Indbinding:
Paperback

Sideantal:
232

Udgivet:
14. august 1989

Størrelse:
143x210x18 mm.

Vægt:
306 g.

Leveringstid: Ukendt - mangler pt..

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Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

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