Name: Religions as Brands
Price: 1981.95 DKK
Availability: InStock
Author: Jean-Claude Usunier
ISBN: 9781409467557

Religions as Brands af Jean-Claude Usunier

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1.981,95 kr.

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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

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Sprog:
Engelsk

ISBN:
9781409467557

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
276

Udgivet:
28. december 2013

Størrelse:
164x235x24 mm.

Vægt:
668 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

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