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Research in Consumer Behavior
Bag om Research in Consumer Behavior

Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780762313044
  • Indbinding:
  • Hardback
  • Sideantal:
  • 286
  • Udgivet:
  • 11. juli 2006
  • Størrelse:
  • 156x234x17 mm.
  • Vægt:
  • 579 g.
  • 8-11 hverdage.
  • 19. marts 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Research in Consumer Behavior

Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

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