Resilience of Luxury Companies in Times of Change - Gabriella Lojacono - Bog

In recent times, the luxury industry has experienced immense growth and its ability to remain resilient throughout such turbulent times has been impressive. The shift in the consumer paradigm combined with various socioeconomic changes has allowed luxury companies to cultivate their agility and ambidexterity. This textbook explores the unique positioning, strategies and architecture of luxury brands in terms of the past, present and future.