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Rethinking Communication in Social Business - Craig E. Mattson - Bog

- How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498555920
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 15. juli 2021
  • Størrelse:
  • 153x230x16 mm.
  • Vægt:
  • 322 g.
  • 2-3 uger.
  • 22. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Rethinking Communication in Social Business

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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