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Rethinking Marketing - Alf H. Walle - Bog

- Qualitative Strategies and Exotic Visions

Bag om Rethinking Marketing

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567203882
  • Indbinding:
  • Hardback
  • Sideantal:
  • 232
  • Udgivet:
  • 30. november 2000
  • Størrelse:
  • 234x156x14 mm.
  • Vægt:
  • 516 g.
  • 2-3 uger.
  • 9. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Rethinking Marketing

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

Brugerbedømmelser af Rethinking Marketing



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