Name: Rethinking Marketing
Price: 1024.95 DKK
Availability: InStock
Author: Alf H. Walle
ISBN: 9781567203882

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This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

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Sprog:
Engelsk

ISBN:
9781567203882

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
232

Udgivet:
30. November 2000

Størrelse:
234x156x14 mm.

Vægt:
516 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. Oktober 2024

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Beskrivelse af Rethinking Marketing

This study surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and consumer research, exploring them as alternatives to the scientific and quantitative methods.

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