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Riding the Black Ship - Aviad E. Raz - Bog

- Japan and Tokyo Disneyland

Bag om Riding the Black Ship

By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780674768949
  • Indbinding:
  • Paperback
  • Sideantal:
  • 264
  • Udgivet:
  • 1. maj 1999
  • Størrelse:
  • 227x155x16 mm.
  • Vægt:
  • 384 g.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Riding the Black Ship

By looking at how Tokyo Disneyland is experienced by employees, management and visitors, Aviad Raz shows that it is much more an example of successful importation, adaption, and domestication, and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign.

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