Sales Enablement - Jeff Nguyen - Bog

Sales enablement is an essential component of any customer-focused organization.
When you combine sales and marketing, you get the ability to create content tailored for individual customer needs which can help them achieve their goals with your products. Organizations that improve their onboarding and training experiences, as well as use tools like content management software, automation and internal communication become more successful at delivering value from the first touch point with a prospect all the way through to their last purchase.Enablement has a direct impact on your organization goals to grow revenue, acquire new customers, or retain existing ones.
Sales Enablement is the highest, most impactful investment a company can make to improve sales performance, increase revenue and drive organizational growth. But it's also a complicated process. It requires buy-in from leadership and ambassadors, along with collaboration amongst all teams to develop content that is both engaging and relevant. In "Sales Enablement: The Framework for Sales and Marketing Collaboration" you will learn: What is Sales Enablement?Where Sales Enablement is positioned in a companyHow to create a culture of sales enablementHow to prepare the organization for enablementHow enablement, onboarding, & training are connectedHow to manage content for enablementWhy internal communication is crucialHow to use technology for enablement
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