Name: Selling Britishness
Price: 352.95 DKK
Availability: OutOfStock
Author: Felicity Barnes
ISBN: 9780228010562

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From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

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Sprog:
Engelsk

ISBN:
9780228010562

Forlag:
McGill-Queen's University Press

Indbinding:
Paperback

Udgivet:
26. juli 2022

Størrelse:
152x228x18 mm.

Vægt:
488 g.

Leveringstid: Ukendt - mangler pt..

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From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

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