Name: Selling the Silver Bullet
Price: 252.95 DKK
Availability: OutOfStock
Author: Avi Santo
ISBN: 9780292772540

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Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

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Sprog:
Engelsk

ISBN:
9780292772540

Forlag:
University of Texas Press

Indbinding:
Paperback

Sideantal:
331

Udgivet:
15. april 2015

Størrelse:
152x229x20 mm.

Vægt:
454 g.

Leveringstid: Ukendt - mangler pt..

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Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.

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