Soaring Above the Battlefield - Nick Hall - Bog

Insights for C-Level Retail Executives and their Teams - Create unbeatable strategies and tactics that rise above the ability of the Competition to respond. Over 40 years of hands-on retail success are distilled into a shortlist of real-world examples that show retailers how to leverage their customer franchise and other special strengths to soar above the battlefield while the competition is mired in traditional, profit-sapping combat.