Social media marketing - Donald White - Bog

These books will primarily help expand your knowledge base on how businesses that care about their awareness and aim to get people conversing about them can do it as this is the first gap social media helps bridge.
It brings your brand an opportunity to 'shoot your shot' at clients and thereby creating a reputation that will make you stay on the lips of users of social media and most importantly, your clients.
Unlike traditional marketing channels, social media marketing doesn't focus on hard selling (though there can be exceptions based on the nature of your business). It is about leveraging the power of audience relationships and forging strong connections through engagement. Social media marketing is concerning constantly growing your audience base by making perceptive and compelling content. It helps marketers build dramatic brands, fosters client loyalty, and lays the inspiration for marketing.