Social Media's Impact on Politics - Sherri R. Boettcher - Bog

Ever more voters are changing their voting decisions from one election to the next. With increasing volatility, election campaigns are gaining in importance and the interest in the underlying decision-making strategies of voters is growing. While swing voters have traditionally been highly significant for the outcome of presidential elections in the U.S. context, traditional party affiliations have long been central in German elections. For decades, a three-party system stabilized, swinging to the left and right of the center and generating stable coalition majorities with two parties.