Name: Sports Marketing
Price: 1392.95 DKK
Availability: OutOfStock
Author: Sam Fullerton
ISBN: 9781948426435

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Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline¿s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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Sprog:
Engelsk

ISBN:
9781948426435

Forlag:
Repro India Limited

Indbinding:
Paperback

Sideantal:
624

Udgivet:
15. oktober 2021

Udgave:
21004

Vægt:
1417 g.

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Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline¿s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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