Name: Strategic Management in the Media
Price: 417.95 DKK
Availability: InStock
Author: Lucy Kung
ISBN: 9781529773699

Strategic Management in the Media af Lucy Kung

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Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

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Sprog:
Engelsk

ISBN:
9781529773699

Forlag:
SAGE Publications Ltd

Indbinding:
Paperback

Sideantal:
280

Udgivet:
25. December 2023

Udgave:
3

Størrelse:
242x170x20 mm.

Vægt:
488 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 11. Oktober 2024

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Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

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