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Strategic Marketing for Libraries - Elizabeth J. Wood - Bog

- A Handbook

Bag om Strategic Marketing for Libraries

Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313244056
  • Indbinding:
  • Hardback
  • Sideantal:
  • 229
  • Udgivet:
  • 4. februar 1988
  • Størrelse:
  • 230x150x14 mm.
  • 2-3 uger.
  • 2. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Strategic Marketing for Libraries is a straightforward discussion of the full range of marketing concepts and tools applied to various types of libraries including public, special, and academic.

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