Name: Strategic Marketing
Price: 677.95 DKK
Availability: InStock
Author: Kurt Matzler Phd
ISBN: 9780990542704

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677,95 kr.

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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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Sprog:
Engelsk

ISBN:
9780990542704

Forlag:
Good Dog Publishing

Indbinding:
Paperback

Sideantal:
412

Udgivet:
30. juni 2014

Størrelse:
203x254x21 mm.

Vægt:
812 g.

Leveringstid: 2-3 uger.
Forventet levering: 9. december 2024

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An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

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