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Ten Deadly Marketing Sins - Philip (Kellogg School of Management Kotler - Bog

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af Philip (Kellogg School of Management Kotler
Ten Deadly Marketing Sins af Philip (Kellogg School of Management Kotler
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471650225
  • Indbinding:
  • Hardback
  • Sideantal:
  • 160
  • Udgivet:
  • 20. April 2004
  • Størrelse:
  • 146x223x17 mm.
  • Vægt:
  • 368 g.
  • 8-11 hverdage.
  • 16. Oktober 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Ten Deadly Marketing Sins

Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

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