Udvidet returret til d. 31. januar 2025

The Affluent Consumer - Ronald D. Michman - Bog

- Marketing and Selling the Luxury Lifestyle

Bag om The Affluent Consumer

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275992828
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 1. september 2006
  • Størrelse:
  • 156x241x20 mm.
  • Vægt:
  • 474 g.
  • 8-11 hverdage.
  • 6. december 2024
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  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Affluent Consumer

Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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