Name: The Affluent Consumer
Price: 606.95 DKK
Availability: InStock
Author: Ronald D. Michman
ISBN: 9780275992828

The Affluent Consumer af Ronald D. Michman

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Hardback
8-11 hverdage
606,95 kr.

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Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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Sprog:
Engelsk

ISBN:
9780275992828

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
208

Udgivet:
1. september 2006

Størrelse:
156x241x20 mm.

Vægt:
474 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

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