Name: The Brand Innovation Manifesto
Price: 606.95 DKK
Availability: InStock
Author: John Grant
ISBN: 9780470027516

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606,95 kr.

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The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

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Sprog:
Engelsk

ISBN:
9780470027516

Forlag:
John Wiley & Sons Inc

Indbinding:
Hardback

Sideantal:
328

Udgivet:
31. marts 2006

Størrelse:
161x235x23 mm.

Vægt:
594 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

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