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The Brand Innovation Manifesto - John Grant - Bog

- How to Build Brands, Redefine Markets and Defy Conventions

af John Grant
The Brand Innovation Manifesto af John Grant
Bag om The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470027516
  • Indbinding:
  • Hardback
  • Sideantal:
  • 328
  • Udgivet:
  • 31. marts 2006
  • Størrelse:
  • 161x235x23 mm.
  • Vægt:
  • 594 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.

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