The British General Elections 1945-1992 - David Butler - Bog

These full-scale studies provide contemporary accounts of every general election since World War II. Examining the historical background to the elections, the issues, the course of the campaigns, the role of the media and advertising agencies, and the backgrounds of the candidates, as well as providing detailed analyses of the opinion polls and the final results, the collection creates a major comparative record and a case study of how democratic elections operate in practice.