The Dark Secrets of the Search Engines - Fernando Uilherme Barbosa de Azevedo - Bog

Search engines are the gateway to the internet. Google, Yahoo, Bing, DuckDuckGo and other help millions of people every minute. These companies got so big, their indexes algorithms gained a lot of complexity, and have created millions of new jobs for SEO (Search Engine Optimization) agencies, Digital Marketing and E-commerce. Search Engines want to be relevant so you can keep using them and they can keep money running ads. Is the most relevant article for the big majority really the most important article for you? Are you really interested in the tabloid link-bait over-the-top headlines that most people click? If it rotates around keeping the ads running, is everything we search trying to sell us something? Is everything we search trying to understand our values so they can better influence us into buying?Meanwhile, outside of the Search Engines, SEO specialists work to manipulate their position on the Search Engines.Also, digital marketers have carefully created each piece of content for you, sometimes showing evidence for arguments on both sides.Privacy was not a concern till 2018 and companies were interested in increasing their sales by having our information and categorizing our social and economic aspects on search patterns and social medial information we give out.Search engines are evolving to something bizarre. There are arguments for everything you search. There are ads for everything we search. SEO specialists manipulate Search Engines in ways search engines can't punish them. And even reputable websites are not free from biases.