Name: The Definitive Guide to Brand Building
Price: 1248.95 DKK
Availability: InStock
Author: Robert Donnelly
ISBN: 9781524955588

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8-11 hverdage
1.248,95 kr.

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Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.

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Sprog:
Engelsk

ISBN:
9781524955588

Forlag:
Kendall/Hunt Publishing Co ,U.S.

Indbinding:
Paperback

Sideantal:
277

Udgivet:
17. januar 2018

Leveringstid: 8-11 hverdage.
Forventet levering: 18. december 2024

Forlænget returret til d. 31. januar 2025

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1.198,95 kr.

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Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.

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