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The Elements of Content Strategy - Erin Kissane - Bog

af Erin Kissane
The Elements of Content Strategy af Erin Kissane
Bag om The Elements of Content Strategy

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781952616518
  • Indbinding:
  • Paperback
  • Sideantal:
  • 96
  • Udgivet:
  • 7. marts 2011
  • Størrelse:
  • 140x7x216 mm.
  • Vægt:
  • 191 g.
  • 2-4 uger.
  • 23. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af The Elements of Content Strategy

Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.

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