The Great Marketing Con - Andrew Wood - Bog

Over the last decade companies intent on improving their marketing through technology have be conned and, in the process succeeded in doing the exact opposite. Dumbing down their marketing to the point where it hurts rather than helps their cause.This book will clearly expose for you the places where your marketing dollars are totally wasted. Then it will provide you with a bullet proof 12- point formula for maximizing every aspect of your sales and marketing process. This will dramatically increase the effectiveness of your marketing with a corresponding result in your sales. Put these 12 points into action, and you are guaranteed more effective results!