The hidden power of business and financial psychology - Franz Winter - Bog

This book offers a fascinating insight into the world of economic and financial psychology, an area where emotions, human behaviour and financial decision-making intersect. It sheds light on how deep-rooted psychological mechanisms shape our understanding of money and investing and how these insights can be used to develop better financial strategies. From the fundamental theories of behavioural economics to the intricacies of financial market analysis and practical applications in personal financial planning and business management, this book covers a wide range of topics. It offers a rare combination of academic depth and practical relevance, enriched with engaging case studies and up-to-date research. Particular attention is paid to the role of emotions and cognitive biases in financial decision-making. The book shows how a better understanding of these aspects can lead to more effective self-management and improved financial discipline. It also highlights future trends in business and financial psychology and provides resources for further education and professional development. Suitable for professionals, students and anyone seeking a deeper understanding of the psychological aspects of economic decision-making, this book offers valuable insights and practical advice on how to successfully navigate a complex financial world.