The Privatization of Everything - Donald Cohen - Bog

First trade book to synthesize the topic across a range of fields: There are a number of academic books on privatization, and there are issue-specific trade books (on the privatization of education, for instance), but no good trade book that synthesizes the argument against privatization across a range of fields to make a broader argument for "the public good."

Media Savvy author: Donald Cohen has appeared on Diane Rehm, KCET in LA, Al Jazeera, Bloomberg News, KPBS-TV in San Diego, Surviving the American Dream with Hedrick Smith (nationally syndicated on PBS TV stations), Michael Krasny/KQED, Rick Smith Show (Philadelphia), which Way LA (KCRW), and is on many producers' call lists.

Sales Track: Mikaelian is the best-selling author (with Mike Wallace) of Medal of Honor.

Rich History of the Topic: Mikaelian is a trained historian, and the book is chock-a-block with fascinating stories from the history of privatization, from the Erie Canal and the rise of charter schools to for-profit colleges and Accuweather.

In the news: Cohen has a steady stream of op-eds pegged to news events and will use these to promote the book. He has had pieces appear in the New York Times, Washington Post, San Diego Union-Tribune, Los Angeles Times, New York Daily News, Huffington Post, Reuters, USA Today, San Jose Mercury News, Atlanta Journal-Constitution, Truthout, Common Dreams, Philadelphia Inquirer, The American Prospect, The Nation, Dissent, and many others.

Platform: In The Public Interest's weekly email newsletter list has 8,500 subscribers, and works extensively with large national grassroots and advocacy networks--AFL-CIO, SEIU, ACLU, Southern Poverty Law Center, Partnership for Working Families, Food and Water Watch, Center for Popular Democracy, Economic Policy Institute, Public Citizen, etc. These groups will help amplify news of the book.