The Professional Referral Solution: Residential Real Estate Through Networking, an Alternative to Cold Calls - Kevin Craig - Bog

This book is intended for real estate team leaders as well as agents who are looking to expand their business and searching for a systematic approach to generating somewhat automatic and consistent sales-not leads, but listings! Lead generation is not a one-size-fits-all approach. Cold calling and door knocking are proven methods but also result in high agent turnover, continuous recruiting, typically a low sales volume per team member, and face it...most agents hate it. Discover an alternative in the form of building a professional referral network. Why knock on 25 doors looking for a client when you could knock on 1 door and receive 25 referrals?