The Sales Coach - Michael Patterson - Bog

If your job involves needs-based selling, The Sales Coach is a story that can help your sales career - especially if you don't consider yourself to be a salesperson! Sally isn't sure she its on board with her company's new sales culture. She's in for a surprise when the Sales Coach appears in her office and shows her the world of sales isn't at all what she feared it would be. In fact, Sally will find out she's been selling all along! Join Sally and The Sales Coach to discover: How to use the Customer Compass to discover what is most important to each of your customers.How to utilize Ethos, Pathos, and Logos to gain your clients' trust.How to uncover your customers' hidden needs.How to sell with easy and confidence - without sounding like a salesperson.