The Transaction - Chris Creamer - Bog

As the owner of independent business Winning Windows, Nathan Perkins has always insisted on providing customers with the highest-quality product-all while fending off competition from big box stores and mega manufacturers. But as the waning economy takes its toll, Nathan's business is struggling. Dealing with cutting hours and renegotiating costs and benefits, his employees' morale is at an all-time low, and sales have taken a downward turn. When Nathan walks into Seven Coins Coffee one morning, he expects to leave with a hot cup of Joe-but he ends up with much more. Running into coffee shop owner Annette Florence, he is inspired by her dedication to creating authentic, honest relationships with customers and vendors-and her ability to attract business despite competition from a nearby giant coffee chain.