The Typography Of Advertisements That Pay - Gilbert Powderly Farrar - Bog

""The Typography of Advertisements That Pay: How to Choose and Combine Type Faces"" is a comprehensive guide to the art of typography in advertising. Originally published in 1917 by author Gilbert Powderly Farrar, this book provides a detailed overview of the various typefaces available at the time and how they can be used to create effective advertisements. Farrar begins by explaining the importance of typography in advertising and how it can make or break a campaign. He then goes on to discuss the various types of typefaces, including serif, sans-serif, and script, and how they can be combined to create a visually appealing ad. The book also includes numerous examples of advertisements from the time period, along with detailed analyses of their typography and layout. Farrar provides tips and tricks for choosing the right typeface for a particular product or service, as well as advice on how to create a hierarchy of information within an ad. Overall, ""The Typography of Advertisements That Pay"" is an invaluable resource for anyone interested in the history of advertising or the art of typography. Its insights and advice are still relevant today, making it a must-read for anyone involved in marketing or graphic design.How To Choose And Combine Type Faces, Engravings And All The Other Mechanical Elements Of Modern Advertisement Construction.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.