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Tourism SMES, Service Quality and Destination Competitiveness - Bog

Bag om Tourism SMES, Service Quality and Destination Competitiveness

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780851990118
  • Indbinding:
  • Hardback
  • Sideantal:
  • 400
  • Udgivet:
  • 9. juni 2005
  • Størrelse:
  • 172x244x0 mm.
  • Ukendt - mangler pt..

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Tourism SMES, Service Quality and Destination Competitiveness

This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.

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