U.S. Desktop Video Product Markets - Dennis Lee - Bog

Pepsi had it wrong: ours is the video generation. We grew up getting our entertainment, news, product advertising, and a great deal of our education from a dynamic, visual media, television. Previous generations relied on printed media such as newspapers and magazines, or the audio-only media of radio. Future generations may depend on other forms of communication, but for today and the foreseeable future, video presentations are the most effective way of communicating persuasive, entertaining, or informative messages to an audience.