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Videostyle in Presidential Campaigns - Anne Johnston - Bog

- Style and Content of Televised Political Advertising

Bag om Videostyle in Presidential Campaigns

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780275940713
  • Indbinding:
  • Hardback
  • Sideantal:
  • 240
  • Udgivet:
  • 30. oktober 2000
  • Størrelse:
  • 234x156x14 mm.
  • Vægt:
  • 572 g.
  • 2-3 uger.
  • 22. januar 2025
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Forlænget returret til d. 31. januar 2025
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Beskrivelse af Videostyle in Presidential Campaigns

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns.

Brugerbedømmelser af Videostyle in Presidential Campaigns



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