Name: Virtual Social Identity and Consumer Behavior
Price: 709.95 DKK
Availability: InStock
Author: Natalie T. Wood
ISBN: 9780765623966

Virtual Social Identity and Consumer Behavior af Natalie T. Wood

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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

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Sprog:
Engelsk

ISBN:
9780765623966

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
230

Udgivet:
30. august 2010

Størrelse:
152x229x15 mm.

Vægt:
340 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 6. december 2024

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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.

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