Vi bøger
Levering: 1 - 2 hverdage

When MBAs Rule the Newsroom - Doug Underwood - Bog

- How the Marketers and Managers Are Reshaping Today's Media

Bag om When MBAs Rule the Newsroom

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780231080484
  • Indbinding:
  • Hardback
  • Sideantal:
  • 259
  • Udgivet:
  • 29. juli 1993
  • Størrelse:
  • 237x157x23 mm.
  • Ukendt - mangler pt..

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af When MBAs Rule the Newsroom

Based on extensive surveys of news management, this behind-the-scenes examination of the contemporary newsroom reveals the manner in which both the marketing approach to news and the commercialization of news now threaten the values that have guided generations of journalists.

Brugerbedømmelser af When MBAs Rule the Newsroom



Find lignende bøger
Bogen When MBAs Rule the Newsroom findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.