Wild Outside - Les Stroud - Bog

Survivorman back on TV! 400 PBS stations will air Surviving Disasters mini series in March; Wild Harvest on 400 public television stations now!
Pandemic timing: outdoors books are in demand, especially for parents and kids spending more time at home; Les Stroud re-surgence in popularity since March (7M+ views of his GQ The Breakdown video)
Charismatic & media-genic author: filmmaker, author, musician, podcaster, and outdoorsman Les Stroud best known for inventing survival TV genre with his hit TV show SURVIVORMAN (2005-2015 on Discovery, Science Channel, Outdoor Life Network)
Strong sales track: Les' adults sold 140K in US and Canada
Lead title promotional campaign for book will leverage Les' charisma and fans (600K + subscribers and followers on his social media platforms; 500K+ views for his new videos)