Win-Win Selling: Unlocking Your Power for Profitability by Resolving Objections - Doug Brown - Bog

Do you want to win more sales, more often, with higher profitability? How about going into a sales conversation with higher confidence for what you believe you want and deserve? In the ideal world, your prospects are ready, willing, and able to buy your product or service. Unfortunately, we are not living in a perfect world, so the objections can and will come up.Those who master how to deal with objections will gain more profit, and those who do not understand this topic or do not pay proper attention to it will work harder or even struggle financially.One thing is obvious: dealing with objections is a crucial step to winning any sale. The approach to objection handling is often the difference between gaining a new customer and losing an opportunity. Since you cannot avoid objections, it's more beneficial (and profitable) to learn how to minimize the number of objections you can hear from a potential buyer and how to deal with them. More specifically: how to resolve them in a win-win fashion so your prospects gain and you gain - not once but every single time you are talking to them.You might think that learning all possible scripts available on the Internet about how to overcome specific objections will do the work. It will, to some degree. There is a better, effective, and efficient way to deal with objections. Resolving - not overcoming objections is the key to win more sales. To do that, you need to have a good understanding of the psychology behind objections first.Win-win selling, unlocking your power for profitability by resolving objections is a unique must-read solution for those who want to win more sales, more often and with higher profitability. Amazon's #1 International best-selling author, and America's #1 expert in revenue expansion and sales optimization, Doug Brown, shares practical tips and strategies he used to generate over $500 million in sales for his clients; he increased a company's close rate by 862% and revenue growth by 116% within four months. By understanding the nature of objections and applying rules, strategies, and tactics, Doug's shares in his book you will unlock your power for profitability and boost your confidence in your ability to sell more and at a higher price. You won't be confused ever again about what to do when dealing and hearing an objection.Multiple stories and example make this book nice and quick to read yet the knowledge you get from it is powerful and will change your life - financial and personal (we hear objection not only from potential clients but also our partners, friends, and children - a different scenario - rules the same